AFRAA, in partnership with VISA will hold a workshop on Transforming Loyalty Programs to Revenue Generators on 31 October 2024 at 14.00hrs EAT (11.00hrs UTC) in virtual format.
Held under the theme: “Transforming Loyalty Programs from a Cost of Sales to Revenue Generators”, the Workshop will provide a comprehensive exploration of strategic business transformations and their potential to revitalize loyalty programs. VISA experts will examine the integration of co-branded credit cards into these programs as a pivotal strategy, capable of significantly enhancing revenue generation.
Further, the workshop will present an overview of the latest industry trends, complemented by real-world examples of airlines that have successfully transformed their loyalty programs into key revenue drivers. This will provide participants with a broader perspective, enabling them to innovate and adapt their own loyalty strategies effectively.
In addition, the Workshop will delve into the role of strategic partnerships within loyalty programs and how cultivating these collaborations can augment the loyalty program’s appeal, further boosting its revenue potential.
Event agenda
The Workshop will run for ~2.5 hours. For your reference, please find a detailed agenda below:
| 14:00 – 14:10 | Welcome and Introduction
· Remarks by AFRAA Secretary General, Mr. Abdérahmane Berthé · Remarks by Visa Representative, Mr. Luca Fossati
|
| 14:10 – 14:30 | Presentation on the African Market Outlook by AFRAA
|
| 14.30 – 15:00 | Presentation 1 by Visa: “How to transform the Loyalty program into a relevant revenue generator: the role of Cobrand credit cards combined with a strong business transformation” |
| 15.00 – 15:30 | Presentation 2 by Visa
“How is the industry changing: latest loyalty figures and real cases of airline best practices” |
| 15:30 – 15:45 | Break
|
| 15:45 – 16:15 | Presentation 3 by Visa
“Growing partnerships as part of Loyalty DNA” |
| 16:15 – 16:30 | Interactive session with airlines
Wrap up and closing |
Who should attend?
AFRAA Secretariat hereby invites representatives of the following functional areas of your airline to participate and kindly requests you to nominate any of them to attend this important Workshop:
- Commercial
- Sales
- Marketing
- IT
- Strategy
How to register
Kindly register your airline’s representatives via the link: https://us02web.zoom.us/webinar/register/WN_wUHQWN-TRzOdfMFD2uu1Ow
For any enquiries on registration and logistics, please contact Ms. Dicie Okaya (dokaya@afraa.org).
We look forward to your airline’s participation.